When it comes to social media and Instagram in general, where there is a following there tends to be a money trail. It’s not surprising that the most of the popular career choice for the youth today is that of an “influencer” and when you consider that by simply having an engaged audience and no shame, you can selfie your way to fame and a comfortable living.
Those individuals and groups who have found an audience on social media have managed to make some serious coin through brand partnerships and sponsored content.
Recently Instagram announced plans to remove the ‘likes’ number on posts in a trail that has been rolled out to Australia, New Zealand, Brazil, Japan and Italy. The decision was one centred on placing a greater importance on content, rather than likes and also removing the idea of Instagram being a popularity contest, rather than a place for self-expression and personal storytelling.
Have you ever wondered how many of your social media followers are fake ? It’s pretty much common knowledge that they exist but the percentage of fake followers especially for big celebrities accounts is mind boggling.
ICMP recently shared its latest report highlighting the amount of fake followers celebrities have and according to investigation, Ellen DeGeneres currently has the largest percentage of fake followers on Instagram in showbiz category listed at 58%. Korean boy band BTS comes in at number two with 48%.
Top 10 Celebrities with Fake Instagram Followers :
- Ellen DeGeneres – 49%
- BTS – 47%
- Kourtney Kardashian – 46%
- Taylor Swift – 46%
- Ariana Grande – 46%
- Deepika Padukone – 45%
- Miley Cyrus – 45%
- Katy Perry – 44%
- Khloe Kardashian – 43%
- Priyanka Chopra – 43%
It appears that the scale of fraud in the emerging influencer market is increasing and as Mediakix reports, influencer marketing spend is up to $8.5 billion in 2019 with the industry forecast to hit up to $10 billion in 2020.