On every Independence Day, we look back on the struggle our forefathers underwent so that we were born free. It is also a time where one pays more attention to symbols associated with our fight for freedom. Symbols of resistance and pride.
One popular symbol which we always remember is Khadi. The image of Mahatma Gandhi spinning on the charkha is etched in all our minds from our history textbooks. However, Khadi has managed to reinvent itself constantly. “ Khadi is a sustainable fabric and sustainable clothing is in fashion. “ said Uma Prajapati, Founder of Upasana in an interview with News Indian Express.
“It is fully handmade, creates millions of jobs and holds the legacy of our nation. Khadi is going to be more popular as people realise the importance of sustainable fashion. At Upasana, we have been using khadi in all our collection with organic cotton, and sustainability has been our way of life.”
Khadi is the fabric of choice as it doesn’t wear out easily and is also the perfect breathable fabric. It had managed to be on the top pick of any designer looking to be environmentally conscious. Due to lot of buzz on climate change growing and around sustainable fashion lifestyle catching on, Khadi fabric demand is growing very fast.
Sanjana Jon, US based Indian fashion designer and social activist spoke about the importance of Khadi. “It is a part of our rich heritage and one that we must be very proud of,” she said. “It is a sustainable and eco-friendly material that must be promoted and used. People are becoming aware of how important it is for fashion to be sustainable and khadi forms an integral part of making a conscious choice towards that goal.”
However, the reason why people don’t turn to khadi is that it’s fitting. “A lot of customers prefer synthetic fabric,” said Kirthana Ravikumar, founder of Arodhi. “They need to understand that when it comes to organic fabric like cotton and khadi, there will be creases, it will get crumpled and they will have a dull finish. That is the nature of the fabric. But when it comes to mass-produced clothing, there are serious ethical issues that have been raised with working conditions that they must be aware of.”