Last week, one of the biggest fashion brand Zara announced a pledged to use 100 & fabrics by 2025. They also upped the ante for large-scale sustainable fashion by promising to use 80 % renewable energy for its headquarters, factories and stores by the same deadline.
“We need to be a force for change, not only in the company but in the whole sector,” said Pablo Isla, CEO of Inditex, the corporation that owns Zara. “We are the ones establishing these targets; the strength and impulse for change is coming from the commercial team, the people who are working with our suppliers, the people working with fabrics.”
Inditex is one the largest apparel company in the world and promises that its other brands, including Massimo Dutti, will follow Zara’s example. This major component of the sustainability plan involves increasing the offerings and sales from Zara’s eco-conscious line. Also, this initiatives may boost up the sale of the brand.
Zara is also partners with Red Cross to donate leftover stock and has an ongoing project with the Massachusetts Institute of Technology to innovate new ways to recycle fabrics. The announced come after the lots of demands from the customer worldwide to make sustainable fashion choices and critique the waste generated by the fashion industry.