Celebrity stylist Micaela Erlanger is an author and famous stylist. She started her business in 2013, the fashion industry was much more different than it is today. Social media was still in its early days, collections came out according to a strict fashion calendar and cookbooks were sent through mail.
“”I don’t know how I used to do my job and thank god for technology. I might as well have been sitting at a fax machine sending though my requests. I can do everything ten times faster now. The game has changed “, said Erlanger in an interview with the glossy.
Instagram Acting As A Great Business Tool
“In terms of social and Instagram as platforms for discovering new things, I spend every morning scrolling through my feed. My direct message inbox is just as important as my email. I have brands from all over the world reaching out to me, hoping to get noticed, to have access, to connect or to share something with me, and that’s invaluable. I wouldn’t have been able to find some of the things I have, before now, if brands didn’t send me a hard look book or PDF. That’s how you would look at all the collections, or on Vogue where they would have them all showcased. But if you weren’t on Vogue, or didn’t have my email address, you wouldn’t be able to find me and I would miss out on this world of opportunity and creative newness. I think Instagram is a phenomenal tool.” She added.
The relevance of Fashion Week
“Attending shows is still hugely important, but it’s changed. It’s more of a spectacle and an event. For me, I want to see all the other pieces that aren’t shown on the runway — and there’s much more clothing in a collection than what you see going down the runway. I love going to the shows, because its this sort of editorialized dream of a brand, and you’re being brought into that. That’s really important, because it’s part of the essence of the brand and part of the storytelling, but the real work is going to see the pieces in person.”