One latest viral fashion dress is all over the internet and the Norweigian designer Fredrik Tjaerandsen was the person behind this innovation. His innovative collection made its debut at the annual BA Fashion Show at Central Saint Martins. This is the same college which was attended by the likes of Alexander McQueen and Riccardo Tisci and this innovation not only mesmerised the audience but the internet too. These giant balloons turning into haute couture is not something you see everyday in your life.
Tjaerandsen’s models bodies were engulfed into these giant balloons and as they hit the runway they would deflate them from the inside. There were not any unpleasantly loud popping sound. Once these balloons completely deflated, the structure would come down and fall beautifully into interesting silhouettes.
“My collection is inspired by an almost indefinable moment when a human’s self-awareness becomes active and sentiment,” the designer told WWD. “I have strived to develop a process of experimental practice and development through which I could react and create my own expression of this moment and experience of being in that moment.”
“The rubber I use is sourced from a company that has its rubber production in Sri Lanka where they support and buy their rubber from local rubber growers,” Tjaeradsen added. “I have constructed these pieces with an air pressure system that lets the wearer control the air-flow. Whenever the wearer wants to deflate they open a latch inside to release the inverted bubble part and then dives out of the deflating bubble. The garment within and the bubble is all in one piece and I designed it to have as few seams as possible.”