Change Your Style With A Click – And See Designs Morph With eShakti FX Feature

Sometime while buying clothes online, we didn’t get all sizes and styles which we want to buy. At the same time we loved some dress but thinking that it should have full sleeve or it should contain pocket to keep my phone in it. You don’t have to worry now because eShakti is here to solve all these problems for you.

Today eShakti, the leading women’s fashion brand offering custom sizes and styles, announces the launch of a proprietary customization feature called eShakti FX that allows customers to drastically change the style of any garment-  with a click of a mouse.

eShakti FX feature allows customers to alter neckline, sleeve and hem length – with the ability to see the changes happen in real time. A hundred unique styles are possible from a single garment – consumers can look at each one individually and decide which is the most personally flattering.

eShakti FX Feature
eShakti FX Feature

The company offers the customer both standard US sizes, as well as the option of custom sizes and styles. Because no two women are exactly same size, shape and height, nor do they have the same style preferences, the antiquated industry scale of putting women into a groups on a size-chart, leaves many customers with dissonance post-purchase.

eShakti empowers women to create clothing made exclusively for them.  eShakti FX takes a new bold step forward, giving our customer an absolute choice  – seeing the style and detail she desires appear before her.

When we first launched over 10 years ago, we knew that standard US sizes and styles-as-shown were not meeting the needs of majority of customers,’ says, B G Krishnan, Founder & CEO of eShakti. ‘We were ahead of our time then, and continue to be now. With eShakti FX, we have taken the customer experience to a whole new level that most customers would never have dreamed of!’, he continues.

eShakti –Shakti, meaning female power in Sanskrit – has been squarely focused on giving the consumer the power to get exactly what she would like at a price that is accessible. The price range is moderate, making it attainable for women everywhere. Simply put, it allows women to express themselves. And hundreds of thousands of customers have done just. They continue to be our most powerful ambassadors, sharing their discovery and purchases with friends, on social media and online.

With new, fashion-forward designs launched every day, eShakti is revolutionizing the industry with uniquely customizable fashion available at affordable prices, all delivered within 13-17 days.

Every eShakti product is offered in sizes XS – 6X (0 – 36W) and takes height into account. Together, it empowers every woman, regardless of shape or size, to feel chic, comfortable and confident every day.

The eShakti FX feature is available now online at So, for what you’re waiting for ? Go and try this feature now !

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