Rihanna is known for her bold style trendsetter on the pop stage but she doesn’t going to stop there. She is also breaking barriers in the makeup and fashion industries. Recently, She launched her own luxury fashion line called Fenty in partnership with the world’s biggest luxury group LVMH Moët Hennessy Louis Vuitton. This new label is the last name of the singer (Robyn Rihanna Fenty). This brand is an expansion of her cosmetics empire of the same name, launched in the year 2017.
This is a historical move because she is the first women to create an original brand at LVMH and also a first women of colour to head a LVMH fashion house. Fenty will be the first new house created by the group since Christian Lacroix in the year 1987. Rihanna in an interview said, “Designing a line like this with LVMH is an incredibly special moment for us.Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader,” said Bernard Arnault, the billionaire chairman and chief executive of LVMH.