Recently, Myntra opens fashion store with self-checkout. This fashion lifestyle is RFID-enabled in which shoppers can pick up apparel and accessories without any assistance from sales stuff and can check out from the store. Do you don’t even have to scan individual products or remove tags from each garment.
After shutting down its Roadster store in Bengaluru, they opened their second “Roadster Go” offline store in a mall within three months. They’re trying to introduce shoppers to a retail 2.0 experience. However, the company is not disclosing why they closed the earlier stores.
In this store shoppers can experience many tech innovations and bring online & offline experiences under one roof. “Roadster has shown how fashion and technology, when integrated, create unique experiences that take offline shopping to a new level. As a pioneer in omni-channel fashion, Myntra is committed to strengthening its offline presence through a franchise model and offer new experiences to engage customers and make shopping fast and seamless through technology,” said Amar Nagaram, Head, Myntra-Jabong in an interview.
Last year, during the launch of Roadster Go store in the city, Ananth Narayanan, CEO of Myntra-Jabong had marked down the run rate to Rs. 750 crore and said that the company plans to open a second store in Pune. And they will open another 15 stores by the end of 2019 and a total of 50 stores in fiscal 2020.
In future, Myntra continues to move forward in its strategic direction, including through franchise offline stores, as per the plan.