If you’re kind of people who scrolled through Instagram looking for some style inspiration. Then you have a platform now for this. There is a new fashion brand known as TRULY which is providing platform for youngsters. They offer ready-to-wear collections designed by influencers. CEO & Founder of TRULY Ethen Kang says, “TRULY was founded to make the shopping experience more inclusive. The social media-driven generation of young women today has been empowered to express themselves more freely and find shopping inspirations more easily thanks to social media. However, the fashion that they’re inspired by is not accessible to all women. The fashion industry has historically been built around exclusivity, and the way fashion is made for them hasn’t really changed. So, we wanted to solve this problem by reversing the way fashion is made today and co-creating collections with influencers for their followers and today’s young women.”
They are tapping many fashion influencers like recently they tapped Gabriella Zacche for the debut collection, titled “Sunday Afternoon”. Zacche says I’m constantly curating the outfits and the looks that go into my Instagram page and blog. Vintage pieces always played a huge role in the way I dressed. So I wanted to reflect that in the collection.
TRULY aims to transform the fashion space with a unique e-commerce approach, new designers and their influencer partnerships. “First and foremost, at TRULY, we see every woman as an influencer, and these influencers are women,” says Madelyn Rosario, TRULY Co-Founder and CMO. “Your everyday girls who loved fashion became influencers, and many of them are aspiring entrepreneurs and the pioneers of the idea ‘there isn’t a space for me in fashion, so I’ll make it myself.’ We like to partner and co-create with these style leaders in those communities because not only are their voices louder to help us deliver our message to a bigger audience, but they represent a variety of different styles that we can leverage off of to always have something that a consumer feels like it truly speaks to them.