Levi’s announced Hailey Baldwin as the new face of its signature 501 denim, the brand’s original blue jeans. She joined the Levi’s family ahead of the brand’s original denim style turning 146 years old on May 20 and just in the time for festival season, which is clearly reflected in the model’s customized pairs of 501 Original Skinny jeans, 501 Shorts and 501 Authorized Vintage. The 502 Shorts are cut and distressed with paint splats and neon accents, while Hailey’s 502 Skinny Jeans feature a cut on the back pocket and “H-A-I-L-E-Y” colored patches going down the leg.
Chief Marketing Officer of Levi Strauss and Co. Jennifer says that Hailey’s addition to the Levi’s roster was the perfect move because of her street style usually leans towards oversized tops and loose-fitting bottoms inspired by the 90s. “Hailey has been learning our icons, Levi’s 501s shorts and trucker jacket, without us having to ash her to. She’s a real authentic fan. It felt like the right time to associate a face with 501.”
Fans can customize their own pair of denim at Levis Tailor Shops worldwide.