We always face one problem like what to wear in your destination ? Of course, you want to look as chic as possible. Well, recently Lilly Pulitzer partners with Palm Beach to solve all your fashion problems. Discover The Palm Beaches (DTPB), the tourism marketing organisation for Palm Beach and iconic fashion brand Lilly Pulitzer have partnered to create its first kind of travel guides to The Palm Beaches.
This amazing partnership will provide travellers great option to look fashionable in your destination which will connect both brands and the customers who love them. A content-rich section of ThePalmBeaches.com was created to highlight ideas for Lilly Pulitzer-inspired things to see and do—where to eat, shop and stay—in The Palm Beaches. To highlight the diversity of experiences available in the region, four “travel personas” were created: The Jetsetter (stylish and cultured), The Beach Lover (relaxed and casual), The Luxe Traveler (elegant and refined), and The Adventurer (active and ambitious). DTPB and Lilly Pulitzer collaborated to design itinerary recommendations for each persona’s interests, and Lilly’s design team curated suggested fashions to wear while enjoying the corresponding “Must-Have Experiences.” Now, web users can navigate between the four travel personas with recommended activities and purchasable (or inspirational) wardrobe suggestions – some of which are a first for Lilly Pulitzer, including apparel from its new swim and golf lines.