Beyoncé-Adidas Partnership Is More Than Just A Collaboration

Beyoncé’s sportswear brand Ivy Park has been keeping a low profile since the performer cut her ties with Sir Philip Green. She bought back the Topshop tycoon’s 50 per cent share in the company. After four months Parkwood, the pop star’s company acquired 100 per cent share of the company. Now, Beyoncé announced a new partnership with Adidas. More than just a collaboration, she describes the wide-ranging deal & the partnership for lifetime.

“Adidas has had tremendous success in pushing creative boundaries, We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. “ says Beyoncé. The “Run the World ” singer will retain ownership of her brand and will continue “her journey as one of the first black women to be the sole owner of an athleisure brand”.

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