The British Fashion Council is delighted to launch a showcase of British brands during Shanghai Fashion Week March 2019 and to host a series of events with key industry partners to celebrate British design talent in market.
The project is part of the British Fashion Council’s China Partnerships Strategy, launched last September in Shanghai with Ambassadorial President David Beckham, which aims to solidify the organisation’s commitment to making access to the Chinese market easier for British designer businesses by supporting talent through networking, content and access partnerships and business support.
This year, The British Fashion Council’s aim is also to leverage presence and opportunities within the Chinese market more broadly in order to ensure the longevity of the organisation’s work for the British fashion industry within the region.
Meanwhile, Yeli Gu, Founder of Ontimeshow, said in an interview “We are very honored to cooperate with British Council to provide British designers with personalized display space and quality buyer resources. This is a very important step to promote the professionalism and internationalization of Ontimeshow.”